Samuel OhCV/Contact




Eden / Case Study2024
SkillsPackage Design / Motion Design / Illustration
ToolsClip Studio Paint / Illustrator / Pacdora / Photoshop

This case study was motivated by my own struggle to find a fragrance that I thought was suitable for myself—a scent which was not overtly feminine (florals), or masculine (woody). That was when I distinguished a gap in the market and wanted to design a fragrance that appealed to consumers like myself. To best portray the product, I used 3D rendering to create mockups and drew inspiration from traditional Korean aesthetics.                            
Background

A genderless fragrance that emulates the allure and mystery of the Garden of Eden. Discover your signature scent to highlight your body’s natural pheromones using our ethically-sourced ingredients from Jeju Island.


Target Audience
The luxury brand intends to market itself towards working professionals between the ages 25–40 living in South Korea. As Christianity is currently the most practiced religion in the country, the biblical reference to the Garden of Eden is a commonly understood symbol for perfect harmony and bliss prior to sin. 

Each fragrance is ornamented with its own signature stamp, referential to Korean stamps/seals (도장) that were used as an extension of one’s identity—the western equivalent being a signature. As such, each scent is intended to be a distinct extension of the user.






Dielines

The packaging is composed of 한지 (han-ji), a traditional Korean paper which is suggestive of the contents’ natural ingredients.