Ryanide / Case Study2022
Skills Typeface Design
ToolsAfter Effects / Glyphs / Photoshop
This typeface is an intersection between my interests of design, fashion, and music. This case study showcases how different mediums can inform one another as it is a typeface design influenced by a fashion brand, which is innfluenced by music. I believe this interpretation of other mediums lends itself to a more innovative approach, rather than graphic design that simply draws inspiration from graphic design that came before it. The latter arguably results in a regurgitation of itself, which is why I find it incredibly valuable to explore life and the arts outside of my own practice and continue my growth in being multi-disciplinary.
Background
Ryanide is a display typeface that is based off of the brand Random Identities by Stefano Pilati. It transforms their rectangular anti-logo motif into characters as an expansion of its branding identity. The brand is heavily inspired by underground rave culture, and Ryanide translates this through its bold weight in conjunction to the repetition of angular lines. The high contrast in letterform weight intends to resemble music notes but with more geometric shapes to emulate techno, which is known for its heavy bass and a more recent emergence as a genre through technological advancements.
Character Set
Each letterform is stripped down to its bare components to create a minimalist appearance with a committment to maintaining sharp corners and straight lines throughout its anatomy (like the tails, shoulders, and counters, etc.). It embodies a duality between making bold statements with its thick, sharp rectangular shapes while also contrasting it with slender lines to include a more subdued, sleek appearance.
Exploration Sketches
Typeface in Use
Webpage LandingLookbook Cover DesignT-Shirt Design