Samuel Oh

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I approach design by considering how the intersection of mediums can produce effective solutions. Unique and engaging results can take form by creating space between different binaries, such as the traditional vs digital form. In this way, there are always opportunities for innovation, experimentation, and exploration, and this flexibility of graphic design is what excites me.














01
A Chance for Everyone to Flourish as an Artist
Animation
02
Future Flowers
Environmental Design
03
Eden
Packaging
04
Reel Asian Merchandise
Art Direction
05
Until Tomorrow
Social Media Campaign
06
Ryanide
Typeface Design
07
Ocean Vuong, Transcribed
Motion Design
08
[⌘+F] Magazine
Editorial Design

09
Koalafied App
UX/UI Design
10
Radiohead Poster
Print Design



11
Portraiture
Photography
12
Events
Photography
13
E-commerce
Photography





02

Future Flowers

2024





Responsibilities
Environmental Design
2D Animation 
Tools
Adobe Photoshop
Clip Studio Paint
 Printer
Snaptique
Toronto Reel Asian International Film Festival requested for a backdrop to be used as a photo-op for in-person events. The design was to incorporate the slogan, “Here for the bigger picture”, and allude to the organization’s identity as a film festival. As animated shorts are often part of their programming, that was used as the point of connection between the illustration-based backdrop design and film. This project draws on my past experience of drawing and painting, which has recently been translated to digital animation.
Background


The backdrop presents a deconstructed animation as a reference to Reel Asian’s programming. It portrays the germination, life, and seeding of a lotus flower which is often symbolic of rebirth and determination. Likewise, the festival is guided by its mission to support independent filmmakers through the support of community, which can require patience, overcoming, and evolution. In this case, to see the “bigger picture” is to recognize how one’s journey can help future generations to take root and also reach their full potential.

A major challenge was fulfilling the request to embody both a traditional and contemporary illustrative style. This led to my approach of using thick paint strokes to draw each frame followed by a pixelation filter which resulted in these digitized brushstrokes.
Examples In Use



The animation was projected in the Bachir-Yerex Presentation Space as a looping animation for attendees at the Reel Asian x TIFF Reception in 2024.


The portable backdrop was adaptable to events hosted by Reel Asian such as the Members Appreciation Party, Awards Brunch, and Closing Night Reception. It provided a space for staff, volunteers, artists, funders, and guests to capture celebratory moments together.
A QR code in the bottom right corner leads the user to a link that displays the full animation in motion, and a membership page for those looking to get involved in the community.