Samuel Oh

CV
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I approach design by considering how the intersection of mediums can produce effective solutions. Unique and engaging results can take form by creating space between different binaries, such as the traditional vs digital form. In this way, there are always opportunities for innovation, experimentation, and exploration, and this flexibility of graphic design is what excites me.
















01
A Chance for Everyone to Flourish as an Artist
Animation

02
Future Flowers
Environmental Design

03
Eden
Packaging

04
Reel Asian Merchandise
Art Direction

05
Until Tomorrow
Social Media Campaign

06
Ryanide
Typeface Design

07
Ocean Vuong, Transcribed
Motion Design

08
[⌘+F] Magazine
Editorial Design


09
Koalafied App
UX/UI Design

10
Radiohead Poster
Print Design





11 Photography
12
Events
Photography

13
E-commerce
Photography






10

Radiohead Poster

2019







Responsibilities
Print Design

Tools
Adobe Illustrator
Adobe Photoshop

A Moon Shaped Pool is the ninth studio album by alternative rock band Radiohead. These album release promotional posters were intended to embody the addressed themes of groupthink, climate change, and heartbreak in their music. Lyrics in several songs mention elements such as fire, wind, and water, and were reference points in the posters’ visual conceptualization. As a result, process methods included scorching paper, scanning pages that were submerged underwater, and photographing the posters frozen in ice. 



Process


Asides from the distortion caused by these elements, I wanted to keep the imagery minimal and focus on type as image as Radiohead’s sound is generally more experimental and abstract, encompassing a wide breadth of interpretations. After examining the letterforms, the repetition of the double o’s in “moon” and “pool” inspired me to draw a motif from the circles in these words and from the “i” in Radiohead to create unity between the two posters. The colour purple was used as it serves as a middle ground between the colours red and blue, which are often used to represent fire and water respectively.