Samuel Oh

CV
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I approach design by considering how the intersection of mediums can produce effective solutions. Unique and engaging results can take form by creating space between different binaries, such as the traditional vs digital form. In this way, there are always opportunities for innovation, experimentation, and exploration, and this flexibility of graphic design is what excites me.














01
A Chance for Everyone to Flourish as an Artist
Animation
02
Future Flowers
Environmental Design
03
Eden
Packaging
04
Reel Asian Merchandise
Art Direction
05
Until Tomorrow
Social Media Campaign
06
Ryanide
Typeface Design
07
Ocean Vuong, Transcribed
Motion Design
08
[⌘+F] Magazine
Editorial Design

09
Koalafied App
UX/UI Design
10
Radiohead Poster
Print Design



11
Portraiture
Photography
12
Events
Photography
13
E-commerce
Photography





09

Koalafied

2021





Responsibilities
UX/UI Design
Prototyping

Tools
Adobe After Effects
Adobe Illustrator
Figma Team Members
Alisa Vasilevich
Katerina Davies
Michael Huh
Niruban Modendran
Entering a field with little to no work experience can be an intimidating task, particularly for freelance creatives. Koalafied aims to reduce these barriers by connecting these qualified users with collaborators and potential clients by creating a platform for them to showcase their work to an audience in search for talent. Interactions through the app will be conducted in a way that is trustworthy, reliable, and accommodating of both parties’ time and needs.

View the full research document here.


Prototype



Main highlights include an accessible way for users to promote their work with customizable settings. This allows for a variety of presentation layouts to best highlight their projects. In  addition, it offers exposure to a broad audience that is interested in seeking talent. As a result, a mutually beneficial relationship between sellers and buyers is formed, with both members achieving their professional objectives.

System Map



Wireframe Examples




Style Guide Illustrations 



Logotype

The typeface Proxima Nova is used to convey a minimalist approach to the design. In order to let the work of creatives on the platform be highlighted, the logotype intends to not be too decorative and create breathing room for other images that users may upload.