Samuel Oh

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I approach design by considering how the intersection of mediums can produce effective solutions. Unique and engaging results can take form by creating space between different binaries, such as the traditional vs digital form. In this way, there are always opportunities for innovation, experimentation, and exploration, and this flexibility of graphic design is what excites me.














01
A Chance for Everyone to Flourish as an Artist
Animation
02
Future Flowers
Environmental Design
03
Eden
Packaging
04
Reel Asian Merchandise
Art Direction
05
Until Tomorrow
Social Media Campaign
06
Ryanide
Typeface Design
07
Ocean Vuong, Transcribed
Motion Design
08
[⌘+F] Magazine
Editorial Design

09
Koalafied App
UX/UI Design
10
Radiohead Poster
Print Design



11
Portraiture
Photography
12
Events
Photography
13
E-commerce
Photography





05

Until Tomorrow

2023





Responsibilities
Motion Design
Print Design
Video Editing Tools
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Every year, old favourites from the past year’s programme are added to the Reel Asian archive for the public to revisit. Until Tomorrow is a campaign that connects with our audience beyond the festival season by sharing filmmakers’ stories through free, virtual offerings.

The campaign is based around VHS aesthetics and autostereograms to evoke nostalgia in the viewer, as if Reel Asian’s archive were their own personal tapes rediscovered upon opening a capsule from the past. These compilations intend to showcase the work of filmmakers through a unified campaign visual identity while also maintaining the creative integrity of the artists’ work.

Social Media Content


The campaign was promoted through a series of Instagram posts/reels, postcards distributed at in-person events, and a pre-screen/pre-roll show prior to screenings. The reels received a total of over 20,000 views and increased the number of webpage visits from 0 to over 1,000 during the 1 month promotional period.

Additional Marketing Materials