Samuel Oh

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I approach design by considering how the intersection of mediums can produce effective solutions. Unique and engaging results can take form by creating space between different binaries, such as the traditional vs digital form. In this way, there are always opportunities for innovation, experimentation, and exploration, and this flexibility of graphic design is what excites me.


















01
Reel Asian Merchandise
Art Direction
02
A Chance for Everyone to Flourish as an Artist
Animation
03
[⌘+F] Magazine
Editorial Design
04
NoTimeToWait
Motion Graphics
05
Eden
Packaging
06
Ocean Vuong, Transcribed
Motion Graphics
07
Future Flowers
Environmental Design
08
Ryanide
Typeface Design


09
Portraiture
Photography
10
Events
Photography
11
E-commerce
Photography




01

Reel Asian Merchandise

2023





Responsibilities
Art Direction  
Apparel Design
Photography
Set Design
Styling
Motion Design Tools
Adobe After Effects
Adobe Illustrator
Adobe Photoshop Talent
Kyra Tudlong
Samir Ballou
Kelly Lui Illustrator, Graphic Designer
Ben Luu

Lighting Tech
Tarun Mittal
This campaign was a perfect opportunity to incorporate my experience in portraiture/product photography to create marketing content that emulated editorial fashion photography. Capturing models sporting the organization’s merchandise was a great way to push engagement by collaborating with local retailers Ease and Creeps to suggest styling options. In leading the production, I also explored new skills such as set design, styling, and apparel design. As I have an interest in fashion, this was an exciting chance to develop hands-on experience of different roles on set. These photos were easily integrated into e-commerce assets, social media posts, newsletters, and in-person promotional materials.

Photos for E-commerce











Price tags were printed on canvas for consistency to match with the material of the canvas tote bag. In addition, the raw hem edge gives a human, intimate touch that aims to convey the close-knit relationships that Reel Asian aims to foster in the community, and the exclusivity of these limited edition pieces. 


Promotional Assets

Instagram Reel
Sticker Sheet


Projection Ad at TIFF Lightbox


Style Guide


Apparel Design Iterations