Samuel Oh

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Resumé

I approach design by considering how the intersection of mediums can produce effective solutions. Unique and engaging results can take form by creating space between different binaries, such as the traditional vs digital form. In this way, there are always opportunities for innovation, experimentation, and exploration, and this flexibility of graphic design is what excites me.













01
Reel Asian Merchandise
Art Direction
02
NoTimeToWait
Motion Graphics
03
A Chance for Everyone to Flourish as an Art
Animation
04
9–5  
Animation
05
LetsStopAIDS Pride Campaign
Branding
06
Fronds EP
Packaging
07
Wearing Cape Breton 
Editorial Design
08
[⌘+F] Magazine
Editorial Design
09
Future Flowers
Environmental Design
10
Ryanide
Typeface Design

11
Koalafied
UX/UI
12
Reel Asian 29 Trailer
Video Editing


13
Portraiture
Photography
14
Events
Photography
15
E-commerce
Photography




01

Reel Asian Merchandise

2023





Responsibilities
Art Direction  
Apparel Design
Photography
Set Design
Styling
Motion Design Tools
Adobe After Effects
Adobe Illustrator
Adobe Photoshop Talent
Kyra Tudlong
Samir Ballou
Kelly Lui Illustrator, Graphic Designer
Ben Luu

Lighting Tech
Tarun Mittal
This campaign was a perfect opportunity to incorporate my experience in portraiture/product photography to create marketing content that emulated editorial fashion photography. Capturing models sporting the organization’s merchandise was a great way to push engagement by collaborating with local retailers Ease and Creeps to suggest styling options. In leading the production, I also explored new skills such as set design, styling, and apparel design. As I have an interest in fashion, this was an exciting chance to develop hands-on experience of different roles on set. These photos were easily integrated into e-commerce assets, social media posts, newsletters, and in-person promotional materials.

Photos for E-commerce





850 units sold and distributed






Price tags were printed on canvas for consistency to match with the material of the canvas tote bag. In addition, the raw hem edge gives a human, intimate touch that aims to convey the close-knit relationships that Reel Asian aims to foster in the community, and the exclusivity of these limited edition pieces. 


Promotional Assets

Instagram reel

Sticker sheet
Projection ad at TIFF Lightbox

Style Guide


Apparel Design Iterations