Samuel Oh

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Resumé

I approach design by considering how the intersection of mediums can produce effective solutions. Unique and engaging results can take form by creating space between different binaries, such as the traditional vs digital form. In this way, there are always opportunities for innovation, experimentation, and exploration, and this flexibility of graphic design is what excites me.















01
Reel Asian Merchandise
Art Direction
02
A Chance for Everyone to Flourish as an Artist
Animation
03
[⌘+F] Magazine
Editorial Design
04
NoTimeToWait
Motion Graphics
05
LetsStopAIDS Pride Campaign
Branding
06
Eden
Packaging
07
9–5 
Animation
08
Future Flowers
Environmental Design
09
Ryanide
Typeface Design
10
Reel Asian 29 Trailer
Video Editing



11
Portraiture
Photography
12
Events
Photography
13
E-commerce
Photography




05

LetsStopAIDS Pride Campaign (In Progress)

2026





Responsibilities
Branding & Visual Identity
Motion Design
Signage Tools
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Figma
Recent design trends counteract the polished, hyper-clean minimalist graphics that have saturated users’ feeds for the past several years. With the continuing surge of AI, people are becoming increasingly drawn to naïve design that is imperfect, analogue, and expressive—characteristics that indicate a real person made it. Rather than mistakes to be fixed, shaky lines, misaligned elements, and smudges have become stylistic elements that carry an emotional impact. 

Among these “imperfections” are ink bleeds, defined as the uncontrolled spreading or seeping of ink beyond its intended boundary on paper, resulting in a blurred or fuzzy appearance. The vectorized interpretation of the blotchy ink bleed effect produces an intersection between traditional and contemporary forms by balancing authenticity and efficiency.  
 





Applications In-Use




Colour Palette

The brand colours intend on taking a subervise approach to the standard Pride flag colours. In the same way that sexual and gender diversity are considered through a spectrum, I wanted to curate a selection of colours that were “in-between’s” of these different binaries. For example— vermilion as representation between red and orange, and indigo as the mix between blue and purple. As a result, all of the colours of the rainbow are concisely showcased through the 3 dominant colours with a red-orange, yellow-green, and a blue-purple hue.  

Primary Colours


Secondary Colours