Samuel Oh

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I approach design by considering how the intersection of mediums can produce effective solutions. Unique and engaging results can take form by creating space between different binaries, such as the traditional vs digital form. In this way, there are always opportunities for innovation, experimentation, and exploration, and this flexibility of graphic design is what excites me.


















01
Reel Asian Merchandise
Art Direction
02
A Chance for Everyone to Flourish as an Artist
Animation
03
[⌘+F] Magazine
Editorial Design
04
NoTimeToWait
Motion Graphics
05
Eden
Packaging
06
Ocean Vuong, Transcribed
Motion Graphics
07
Future Flowers
Environmental Design
08
Ryanide
Typeface Design


09
Portraiture
Photography
10
Events
Photography
11
E-commerce
Photography




08

Ryanide

2022





Responsibilities
Typeface Design
Tools
Adobe After Effects
Adobe Photoshop
Glyphs
This typeface is an intersection between my interests of design, fashion, and music. This case study showcases how different mediums can inform one another as it is a typeface design influenced by a fashion brand, which is innfluenced by music. I believe this interpretation of other mediums lends itself to a more innovative approach, rather than graphic design that simply draws inspiration from graphic design that came before it. The latter arguably results in a regurgitation of itself, which is why I find it incredibly valuable to explore life and the arts outside of my own practice and continue my growth in being multi-disciplinary. 

Character Set



Ryanide is a display typeface that is based off of the brand Random Identities by Stefano Pilati. It transforms their rectangular anti-logo motif into characters as an expansion of its branding identity. The brand is heavily inspired by underground rave culture, and Ryanide translates this through its bold weight in conjunction to the repetition of angular lines. The high contrast in letterform weight intends to resemble music notes but with more geometric shapes to emulate techno, which is known for its heavy bass and a more recent emergence as a genre through technological advancements.  
Each letterform is stripped down to its bare components to create a minimalist appearance with a committment to maintaining sharp corners and straight lines throughout its anatomy (like the tails, shoulders, and counters, etc.). It embodies a duality between making bold statements with its thick, sharp rectangular shapes while also contrasting it with slender lines to include a more subdued, sleek appearance.
Typeface in Use