Samuel Oh

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I approach design by considering how the intersection of mediums can produce effective solutions. Unique and engaging results can take form by creating space between different binaries, such as the traditional vs digital form. In this way, there are always opportunities for innovation, experimentation, and exploration, and this flexibility of graphic design is what excites me.


















01
Reel Asian Merchandise
Art Direction
02
A Chance for Everyone to Flourish as an Artist
Animation
03
[⌘+F] Magazine
Editorial Design
04
NoTimeToWait
Motion Graphics
05
Eden
Packaging
06
Ocean Vuong, Transcribed
Motion Graphics
07
Future Flowers
Environmental Design
08
Ryanide
Typeface Design


09
Portraiture
Photography
10
Events
Photography
11
E-commerce
Photography




05

Eden

2024





Responsibilities
Package Design
Tools
Adobe Illustrator
Adobe Photoshop
Clip Studio Paint
Pacdora
This case study was motivated by my own desire to find a fragrance that I thought was suitable for myself—a scent which was not overtly feminine with florals, or masculine with strong wood scents. That was when I distinguished a gap in the market and wanted to design a fragrance that appealed to consumers like myself. To best portray the product, I used 3D rendering to create mockups and drew inspiration from traditional Korean aesthetics.
Target Audience



The luxury brand intends to market itself towards working professionals between the ages 25–40 living in South Korea. As Christianity is currently the most practiced religion in the country, the biblical reference to the Garden of Eden is a commonly understood symbol for perfect harmony and bliss.

Each fragrance is ornamented with its own signature stamp, referential to Korean stamps/seals (도장) that were used as an extension of one’s identity—the western equivalent being a signature. As such, each scent is intended to be a distinct extension of the user.


Dielines


The packaging is composed of 한지 (han-ji), a traditional Korean paper which is suggestive of the contents’ natural ingredients.