Samuel Oh

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Resumé

I approach design by considering how the intersection of mediums can produce effective solutions. Unique and engaging results can take form by creating space between different binaries, such as the traditional vs digital form. In this way, there are always opportunities for innovation, experimentation, and exploration, and this flexibility of graphic design is what excites me.















01
Reel Asian Merchandise
Art Direction
02
A Chance for Everyone to Flourish as an Artist
Animation
03
[⌘+F] Magazine
Editorial Design
04
NoTimeToWait
Motion Graphics
05
LetsStopAIDS Pride Campaign
Branding
06
Eden
Packaging
07
9–5 
Animation
08
Future Flowers
Environmental Design
09
Ryanide
Typeface Design
10
Reel Asian 29 Trailer
Video Editing



11
Portraiture
Photography
12
Events
Photography
13
E-commerce
Photography




10

Reel Asian 29 Trailer

2025





Responsibilities
Editing
Sound Design
Motion Graphics Tools
Adobe After Effects
3D Animation Artist
Janet Mac

Task Condense 56 films into a 58s market-driven narrativeKey WordsTransformation, wonder, discovery, nurture, uplift

I created a high-impact preview of the programme offerings by selecting key scenes and audio bites that aligned with the tone of the festival. By identifying shared subject matter, themes, and colour palettes across all 56 films, I strictured a cohesive video that used match cuts, sound, and effective pacing to form a unified emotional response among viewers. 


30 second cut
10 second cut

 

Animation Assets

For Reel Asian‘s 29th year, Janet Mac animated Muse as part of the annual festival branding. For visual consistency across promotional media, assets were extracted from the animation and seamlessly integrated throughout the festival trailer. In consideration to the filmmakers’ artistic integrity, this was done in a way to make a clear distinction between the assets and the films themselves.


Content Distribution




In addition to promotions on social media and at in-person screenings, the trailer was also displayed at Sankofa Square in the months leading up to the festival.